Catalyst Celebration Video

In 2025 I helped launch the Catalyst Quality Program, which is designed to help simplify the work of frontline Comcast employees while also improving the customer experience. The program was received well, and six months post-implementation the client requested a follow-up campaign to celebrate. They wanted to shout from the rooftops, “Look how well this thing is doing!” That’s how I got Comcast to build a Rube Goldberg machine.

The Catalyst program works because people make personal choices that all add up to broad systemic change. The Rube Goldberg machine communicates this because it’s all about those little changes accumulating crazy knock-on effects. Plus, every step of the machine is designed to subtly call back to a step of Catalyst and its web of interconnected programs. That’s edutainment!

I’m a big fan of this one. You can watch it here.