Xfinity Gateway Sizzle
Pretty much every tech company runs into the problem of making the invisible visible. Your engineers just released the new ABC10XYZ chip in all of your hardware? That’s great, but it’s hard to explain. That’s the challenge Xfinity ran into when they released the new Xfinity Gateway with WiFi 7. That sounds great! What does it mean?
This video took all of the complicated engineering language behind the new Xfinity Gateway with WiFi 7 and distilled it into its simplest possible form. Collaborating with a commercial director and some of the best 3D animators I’ve ever seen in my life, we told the abstract story of the new Xfinity Gateway in a sleek, visually-interesting way. The camera zooms in and out of different homes showing all the ways the Gateway powers people’s lives. We go from home to home by zooming into the modem and seeing its insides dramatized, turning the invisible visible. Can you believe all that happens in your modem? Me either.
