Xfinity Winter Olympics

The Summer and Winter Olympics are huge brand activation moments for Xfinity. Nothing gets people to upgrade their entertainment package like live sports, and Xfinity employees prepare for the rush of customers for months. By 2026 I’d bought a lot of trust with Xfinity’s Employee Engagement team, so when they asked for a video to hype the upcoming Winter Olympics, I took the opportunity to pitch something a little bit stranger.

Xenocrates is a 3000 year-old Greek man who just got unfrozen in time for the 2026 Winter Olympics. He was in the crowd the very first time they held the Olympic Games in Ancient Greece, so he knows what he’s talking about when he says the Winter Olympic experience on Xfinity is the best it’s ever been. The technology makes watching every event so simple! Much simpler than the confusing technology he has to interact with on a daily basis, like the ice machine.

The whole team had a blast with this one. You can meet Xenocrates here!